Your enquiry follow-up checklist.

Your enquiry follow-up checklist.

1. 01

   Reply to every enquiry the same day.

   Even if it's just to say when you'll call back. A clear “we'll call you at 4 pm” beats silence.

2. 02

   List every place enquiries arrive.

   WhatsApp, Instagram, website form, Google Business Profile, portals, phone, walk-ins. Most businesses find one they had forgotten.

3. 03

   Give each channel an owner.

   One named person checks each channel, every working day, at set times.

4. 04

   Write your five most-asked answers once.

   Keep them as saved replies so anyone on the team can answer well and consistently.

5. 05

   Make every first reply end with a next step.

   A question, a time slot or a link. Never just “ok noted”.

6. 06

   Cover evenings and Sundays.

   Decide who replies outside office hours, or set an honest auto-acknowledgement that says when you'll reply.

7. 07

   Confirm every booking in writing.

   Date, time, address or link, and who they'll meet. Then send a reminder the day before.

8. 08

   Follow up twice, then stop.

   A useful follow-up after two days and another after a week. Then leave the door open politely.

9. 09

   Keep one simple enquiry list.

   Name, channel, date, status. A shared sheet is enough to stop enquiries slipping.

10. 10

    Ask permission before adding anyone to updates.

    Only message people who contacted you or agreed to hear from you. It builds trust and keeps you within the law.